James Mark


Why Reverence for Life (RfL)?

My parents both worked in Lambarene with Albert Schweitzer and he has played a significant part in their lives ever since.  Whilst they were very good at allowing us children to discover life for ourselves, it would have been impossible to grow up without having a strong awareness of RfL.

What does RfL mean to your life?

RfL is an extremely important aspect of my life and really is now just part of who I am.  It has given me a cornerstone to balance the way that I live my life and help inform the decisions that I take along the way.  It is about taking responsibility for your actions and understanding how your actions impact on the world around you.  With the complex issues in the world today, it is not easy to know the best way to go, however, an understanding of RfL can help.

How do you bring RfL to other people?

I strongly stand for carrying your personal beliefs into your professional life – after all you are one in the same person at home or at work.  Therefore I hope that my Rfl affects all the people I come into contact with, whether that is friends and family, or work colleagues and clients. I have taken a lead within my work organization to promote sustainability by restructuring our business processes to meet the new BS8901 (Sustainable Event Management System).  Part of this involves staff engagement to agree what we stand for as a company in terms of our core values and principles and maybe not surprisingly words such as, ‘trust’, ‘honesty’, ‘integrity’ and ‘respect’ are a common theme.  I very much enjoy working in this way and am now starting to share good practice within the industry sector.

How do you apply RfL to nature? 

In my work, it is largely about being protective of the world’s resources.  The events industry has traditionally been extremely wasteful – lots of travel, building and dismantling temporary event spaces, large quantities of food and beverages etc. and the measures that we have been putting in place are aimed at trying to minimize consumption by challenging event requirements and being more conscious of the impact of our activities on the environment. One important aspect to me (personal and professional) is food provenance, particularly when it comes to animals and meat.  I am not a vegetarian, but when I eat meat I do want to know that good animal husbandry has been in place.

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Reverence for Life UK (incorporating Dr. Schweitzer’s Hospital Fund) is a registered charity in the UK. Charity No. 1102057